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我們應(yīng)該改變我們的思維，實現(xiàn)多元化發(fā)展。面對現(xiàn)實，企業(yè)要理清思路，確定服裝的個體重點，千方百計避免同質(zhì)化。目前，我國大多數(shù)企業(yè)的同質(zhì)化現(xiàn)象嚴(yán)重，無法看出這些品種的獨特優(yōu)勢。從審美的角度來看，功能、身體健康、人文、時尚創(chuàng)意、品牌引導(dǎo)等尋找個性化和創(chuàng)新點，使其品牌的無形文化和更多的創(chuàng)意，并由中央政府所倡導(dǎo)的“創(chuàng)造一個和諧、幸福的生活”是一致的。



綠色產(chǎn)業(yè)鏈應(yīng)形成大規(guī)模和高質(zhì)量的生產(chǎn)。企業(yè)要研究產(chǎn)業(yè)組織的發(fā)展，每一個環(huán)節(jié)相結(jié)合的產(chǎn)業(yè)鏈，上游和下游產(chǎn)業(yè)之間更緊密的集成，建立自己的；同時，注重標(biāo)桿品牌中發(fā)揮核心作用，倡導(dǎo)外包模式；品牌加工合作，該艦隊式發(fā)展的形成，使專業(yè)優(yōu)勢更加突出；流通物流大膽創(chuàng)新，終端營銷模式，從國際品牌的經(jīng)驗中吸取教訓(xùn)，挖掘商業(yè)利潤，實現(xiàn)產(chǎn)品價值最大化的最終目標(biāo)。


加強多元化和國際化的研究，擴大國際市場份額。中國有句老話“海納百川的氣度�！弊錾�意，我們必須要有遠(yuǎn)大的目標(biāo)，我們必須放眼國際市場，擁抱世界的精神，抓住大市場的勇氣。不要一味的給我，不能片面主義，我們應(yīng)該支持知識產(chǎn)權(quán)保護，OEM的組合，ODM和OBM三種生產(chǎn)經(jīng)營方式，在每一個階段實現(xiàn)不同的目標(biāo)，最終實現(xiàn)OBM推進。我們應(yīng)該學(xué)會與國外品牌合作，形成一個良好的合作氛圍，讓中國的原創(chuàng)品牌將走向世界，實現(xiàn)利潤最大化。


我們應(yīng)該學(xué)習(xí)相結(jié)合的方式，實現(xiàn)資源的優(yōu)化操作。從各種國際國內(nèi)形勢的分析來看，整合也是一種創(chuàng)新，是一種價值創(chuàng)新，是一種財富最大化的融合，是雅戈爾收購馬來西亞的整合，非常成功。服裝企業(yè)應(yīng)根據(jù)自己的實際情況參與整合，無論是整合還是不整合，都應(yīng)該是最好的資源，然后進行優(yōu)化，有助于企業(yè)的未來發(fā)展。中國的服裝產(chǎn)業(yè)應(yīng)該整合整合全球化為中國服裝業(yè)的一個新的創(chuàng)新能力。

We should change our thinking and realize diversified development. In the face of reality, enterprises should clear up their thinking, determine the individual focus of clothing, and do everything possible to avoid homogenization. At present, the homogenization of the majority of enterprises in China is serious, we can not see the unique advantages of these varieties. From the aesthetic point of view, function, health, culture, fashion, creative brand guide for individuality and innovation, the brand culture and more creative, and advocated by the central government "to create a harmonious and happy life is consistent.

Green industry chain should form large-scale and high quality production. The development of enterprises of industrial organization, every aspect of the combination of industrial chain between the upstream and downstream industries more closely integrated, to establish their own; at the same time, pay attention to play a central role in advocating the benchmark brand, brand processing outsourcing mode; cooperation, the formation of the fleet development, the professional advantage is more prominent; circulation the logistics of bold innovation, terminal marketing mode, draw lessons from the international experience of the brand in the mining business profits, to achieve the ultimate goal of maximizing the value of the products.

Strengthen the study of diversification and internationalization and expand the international market share. There is an old saying in China "tolerant of all rivers"." To do business, we must have ambitious goals, we must look at the international market, embrace the spirit of the world, seize the courage of the big market. Don't give me, not one sidedness, we should support the protection of intellectual property rights, the combination of OEM, ODM and OBM three kinds of methods of production and operation, to achieve different goals in each stage, and ultimately promote OBM. We should learn to cooperate with foreign brands to form a good atmosphere for cooperation, so that China's original brand will go to the world, and maximize profits.

We should learn the way of combining to optimize the operation of resources. From a variety of international and domestic situation analysis, integration is also an innovation, is a value innovation, is a wealth of the integration of the biggest, is the acquisition of Malaysia YOUNGOR integration, very successful. Garment enterprises should participate in the integration according to their actual situation, whether integrated or not integrated, should be the best resource, and then optimize to help the future development of enterprises. China's garment industry should integrate and integrate globalization as a new innovation capability of China's garment industry.



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