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北京襯衫定做淺談在開服裝店的時候店鋪定位的重要性

來源：北京紳凱服裝瀏覽：44 【字體：大中小】發(fā)布日期： 2016-11-30 9:58:08 打印

網(wǎng)上開服裝店要有競爭力，不僅取決于服裝產(chǎn)品本身的質(zhì)量，對賣家的經(jīng)營、商品的價格有很大的關(guān)系。同樣的商品，低價格自然更有競爭力；相同的價格的服裝商品，如果質(zhì)量之間沒有太大的區(qū)別，所以包裝和裝飾可以提高產(chǎn)品檔次。

作為一家專業(yè)的網(wǎng)店，首先要給自己一個合理的定位！你臉上是什么樣的人？他們的愛好是什么？他們的愛好是什么？他們對商品有什么樣的需求呢？他們對服裝商品的心理價格是多少？對于這些問題，即使是在開店之初，不能做所有的心，也應(yīng)該意識到。經(jīng)過準(zhǔn)確的店面定位，為了當(dāng)前和潛在的客戶需求，開展適當(dāng)?shù)臓I銷活動。店鋪定位是為商品，其核心是指為誰服務(wù)的商品。

其次，進(jìn)一步開展網(wǎng)點定位。例如，商品價格定位、產(chǎn)品質(zhì)量定位等。你知道他們的服裝產(chǎn)品的價格定位是高檔，中檔，還是最低的價格？不同的價格定位，我們必須選擇一個不同的質(zhì)地的產(chǎn)品。不同質(zhì)地的產(chǎn)品將適合不同的消費(fèi)群體，這是一一零的關(guān)鍵。

Online shop to be competitive, not only depends on the quality of the product itself, the seller's operation, the price of goods has a great relationship. The same goods, low prices naturally more competitive; the same price of the goods, if the quality is not much difference between, so packaging and decorative can increase the grade of products.

As a professional online shop, first of all have to give yourself a reasonable positioning! What kind of people do you face? What are their hobbies? What are their hobbies? What kind of demand do they have for the goods? What is their psychological price for the goods? For these problems, even in the beginning of the shop, can not do all the heart, but also should be aware of. After the accurate positioning of the store, in order to current and potential customer needs, to carry out appropriate marketing activities. Store positioning is for the goods, whose core is to point to the goods for whom the service.

Secondly, to further carry out the positioning of outlets. For example, commodity price positioning, product quality positioning, etc.. Do you know the price positioning of their products are high-grade, mid-range, or the lowest price? Different price positioning, we must choose a different texture of the product. Different texture of the product will be suitable for different consumer groups, this is the key to the one ten.

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